House-shaped plant marker
A reusable plant stake reading “Good Bugs Live Here,” with a small blank area for crop or plant name.
Simple marketing plan
Good Bugs Live Here.
Create a welcoming badge of pride for growers and plant businesses that make biological control part of how they work.
AudienceGrowers, garden retailers, educators, and plant enthusiasts
ObjectiveBuild belonging around biological control
Call to actionWelcome good bugs into your program
The shirt
Community badge + customer rewardUse the shirt across the full booth team and feature customer advocates wearing it in approved photos. Give it to visitors who share a meaningful biocontrol story or complete a program conversation.
Two small swag ideas
Warm, visible, shareableGreenhouse window cling
A removable house-shaped cling for an office, greenhouse entry, or retail window. The backing card links to biological-control basics.
Booth activation
Three simple steps- AttractCreate a greenhouse-door photo wall where visitors can place a “Good Bugs Live Here” sign.
- EngageInvite visitors to add their crop or business to a community map and share one biological-control goal.
- ConvertEmail the photo and a resource matched to that goal after capturing permission and contact details.
Shirt artwork
Current + simple alternate
Follow-up: welcome to the community
Send the visitor’s photo, one approved resource tied to their goal, and a warm invitation to continue the conversation with Koppert US.
Production note: obtain permission for all customer photos and stories, and verify that every depicted crop and use is appropriate.