Simple marketing plan

Protected by Predators.

Use a premium outdoor-crest aesthetic to make predatory insects and mites feel like an established, field-tested part of modern crop protection.

Protected by Predators shirt mockup
AudienceCrop managers, outdoor growers, and field-oriented teams
ObjectiveCreate a durable, premium biocontrol identity
Call to actionExplore natural pest defense

The shirt

Premium crew shirt + advocate reward

Use heavier-weight shirts for booth leads and customer advocates. Award them to visitors who attend a predator-focused mini-talk or share an approved grower success story.

Two small swag ideas

Outdoor-inspired keepsakes
1

Predator crest patch

A woven patch based on the shirt crest, sized for a field jacket, cap, or scouting bag and produced in Koppert-approved colors.

2

Field-notes pocket pad

A rugged mini notebook with a topographic-style beneficial pattern and prompts for scouting location, pest pressure, and natural-enemy observations.

Booth activation

Three simple steps
  1. AttractBuild a trailhead-style sign listing “Predators you may meet” with technically accurate macro imagery.
  2. EngageVisitors choose a predator card and follow a short trail to its target-pest and scouting station.
  3. ConvertCapture the crop and pest topic, then offer a specialist conversation about where predators may fit.

Shirt artwork

Current + simple alternate

Follow-up: field guide to predators

Send a crop-relevant, approved predator resource and an invitation to review the visitor’s scouting and pest-management goals with a specialist.

Production note: “protected” is a theme, not a guarantee; qualify all performance language and verify every predator illustration.