Backup-plan notebook
A slim waterproof-style notebook with sections for pest history, monitoring triggers, people to call, and next review date.
Simple marketing plan
Your Plants Have Backup.
Position Koppert as part of the grower’s support network: biological solutions, technical knowledge, and people working together around the crop.
AudienceGrower teams, operations leaders, and existing customers
ObjectiveHighlight partnership and program support
Call to actionBuild your backup plan
The shirt
Team uniform + planning rewardDress sales and technical teammates alike in this concept to reinforce shared support. Give shirts to visitors who schedule a crop-program review or nominate a deserving grower teammate.
Two small swag ideas
Support tools for the field“Backup” gear clip
A small branded utility carabiner for keys or a scouting pouch, paired with a tag reminding visitors to keep expert contacts close.
Booth activation
Three simple steps- AttractFeature a “Who’s on your crop team?” wall with spaces for grower, scout, advisor, and biological partners.
- EngageVisitors build a simple support map and identify one program gap they would like to strengthen.
- ConvertSave the support map with the lead record and schedule the most relevant Koppert follow-up.
Shirt artwork
Current + simple alternate
Follow-up: your support map
Send the visitor’s completed team map, one agreed resource, and the named Koppert contact who can help continue the conversation.
Production note: keep “backup” focused on partnership and planning; do not imply guaranteed outcomes or 24/7 service unless approved.