Shield plant marker
A small reusable stake shaped like a bodyguard shield, with room to write the plant name and scouting date.
Simple marketing plan
Houseplant Bodyguards.
Give biological control a friendly, protective personality tailored to indoor-plant growers, garden retailers, and houseplant enthusiasts.
AudienceHouseplant growers, retailers, and plant-shop teams
ObjectiveMake biocontrol friendly and retail-ready
Call to actionMeet the plant protection team
The shirt
Retail-friendly uniform + photo prizePut houseplant specialists in the shirt and use it as the prize for the booth’s best “bodyguard pose” photo or for a completed indoor-plant pest consultation.
Two small swag ideas
Designed for plant peopleBodyguard ID sticker
A playful badge sticker reading “Houseplant Protection Detail” with a blank line for the visitor’s favorite plant.
Booth activation
Three simple steps- AttractCreate a lush houseplant photo spot with a velvet rope and “Protection Detail” sign.
- EngageVisitors select a plant and pest clue; staff explain the importance of identification and program fit.
- ConvertOffer the photo by email after lead capture and include the visitor’s chosen indoor-plant topic.
Shirt artwork
Current + simple alternate
Follow-up: protection-detail briefing
Send the booth photo, an approved indoor-plant pest resource, and the next step for connecting with a Koppert US specialist or channel partner.
Production note: confirm that all depicted uses, crops, products, and distribution channels are appropriate for the target audience and geography.