Simple marketing plan

Keep the Plants. Lose the Pests.

A direct, highly readable platform that keeps the grower’s goal at the center: healthy, marketable plants supported by a sound IPM program.

Keep the Plants. Lose the Pests shirt mockup
AudienceOrnamental growers, retailers, and plant-production teams
ObjectiveMake the grower benefit instantly clear
Call to actionProtect plant quality naturally

The shirt

All-team uniform + lead reward

Use this as the most universally wearable staff shirt. Give it to qualified visitors who complete a short plant-quality consultation or bring a useful pest-management question to a scheduled mini-session.

Two small swag ideas

Plant-forward and practical
1

Leaf-shaped sticky notes

A compact pad reading “Keep the plants” with prompts for crop, issue, and next scouting date. Useful on a desk or in a propagation area.

2

“Lose the Pest” eraser

A small pest-shaped eraser on a backing card that says “Erase guesswork first.” The reverse points visitors toward expert identification and planning.

Booth activation

Three simple steps
  1. AttractShow two visually matched plant displays: one labeled “what you see” and one “what to scout.”
  2. EngageVisitors identify hidden pest clues and discuss quality risks with a specialist.
  3. ConvertCapture crop type and top quality concern, then send one relevant plant-health or pest resource.

Shirt artwork

Current + simple alternate

Follow-up: keep quality in focus

Send a short recap centered on the visitor’s crop-quality goal, the scouting issue discussed, and a clear next conversation with a Koppert specialist.

Production note: avoid absolute “pest-free” language and review every plant-health statement before use.