Simple marketing plan

Plant Security.

Frame a biological program as a layered security system built on scouting, prevention, timing, and beneficial organisms.

Plant Security shirt mockup
AudienceGreenhouse managers, operations teams, and scouts
ObjectiveConnect biocontrol with proactive crop protection
Call to actionReview your plant security plan

The shirt

Security-team uniform + program prize

Put staff in the shirt with matching “Plant Security” name badges. Reserve giveaway shirts for visitors who complete a short risk review covering crop, pest history, monitoring, and current prevention steps.

Two small swag ideas

Practical scouting cues
1

Plant Security badge patch

A compact embroidered or woven shield patch for a jacket, field bag, or scouting kit. Use the approved Koppert green palette and a subtle beneficial icon.

2

Inspection tag set

Reusable plant tags labeled “Check / Watch / Escalate” with space for date and initials. They reinforce monitoring without making a product claim.

Booth activation

Three simple steps
  1. AttractBuild a security-checkpoint entrance with a crop image and hidden pest clues for visitors to spot.
  2. EngageA specialist walks through four layers: exclusion, scouting, biological response, and program review.
  3. ConvertVisitors receive a one-page “security audit” summary after sharing their crop and top pest concern.

Shirt artwork

Current + simple alternate

Follow-up: your security review

Send the completed conversation summary, one relevant scouting resource, and an invitation to map next steps with a Koppert specialist.

Production note: present the security metaphor as an educational framework, not a guarantee of pest-free crops.