Biocontrol arcade token
A lightweight metal or recycled-plastic token marked “Player 1: Grower” on one side and “Partner with Nature” on the other.
Simple marketing plan
Choose Your Fighter.
Use familiar game language to teach a serious IPM principle: the right beneficial depends on the pest, crop, environment, and timing.
AudienceIPM decision-makers, students, and tech-forward growers
ObjectiveTeach solution matching through play
Call to actionBuild your biological lineup
The shirt
Game-master uniform + challenge prizeBooth specialists wear the shirt while guiding visitors through a fast matching game. Award shirts to top daily scores and to qualified visitors who schedule a deeper program discussion.
Two small swag ideas
Playful and educationalFighter matchup cards
A four-card mini deck featuring a beneficial, target-pest category, scouting clue, and question to ask a specialist. Keep claims educational and crop-neutral.
Booth activation
Three simple steps- AttractRun a large character-select screen or magnetic wall with beneficial “fighters” and pest challenges.
- EngageThe visitor selects a pest, then gets three questions that reveal why choosing a solution requires context.
- ConvertSave the visitor’s matchup with the lead scan and offer a specialist review of their actual program after the show.
Shirt artwork
Current + simple alternate
Follow-up: your saved matchup
Email a graphic of the visitor’s booth selections with a reminder that a final program depends on crop and operating conditions, then offer a conversation with a Koppert specialist.
Production note: verify every organism, pest relationship, and game prompt with technical and regulatory reviewers.