Backstage-pass badge
A reusable badge card with a “Natural Enemies Crew” design and blank space for the visitor’s name. Pair it with a recycled-fabric lanyard.
Simple marketing plan
Natural Enemies — World Tour 2026
Turn Koppert’s beneficial-organism lineup into the band everyone wants to see, with pests listed as the “tour stops.”
AudienceBroad show traffic, teams, and existing customers
ObjectiveCreate the most wearable, shareable concept
Call to actionMeet the lineup
The shirt
Hero merchandise + team-builderTreat the shirt like limited-edition tour merchandise. Display sizes on a merch-wall pegboard and award shirts for completed booth “tour stops,” customer meetings, or scheduled follow-up consultations.
Two small swag ideas
Music-inspired collectiblesWorld Tour woven patch
A small iron-on patch featuring the lineup crest. Release one colorway per show or region to encourage collecting.
Booth activation
Three simple steps- AttractUse a concert-poster wall and a marquee listing the day’s mini-talk “set times.”
- EngageVisitors collect stamps at three short stations: pest ID, beneficial lineup, and application know-how.
- ConvertA completed “tour card” earns a patch and enters the visitor in a daily shirt drawing after lead capture.
Shirt artwork
Current + simple alternate
Follow-up: “Thanks for joining the tour.”
Send a visual recap of the three stations, the visitor’s selected pest topic, and the date of the next relevant Koppert US webinar, event, or specialist conversation.
Production note: confirm year, event names, geography, organism lineup, and any product references before each print run.