Credit-card magnifier
A flat magnifier printed with “Trust the Tiny” and a scale reference. It slips into a scout’s notebook or phone case.
Simple marketing plan
Trust the Tiny.
Make the nearly invisible world of predatory mites and other beneficial organisms visible, credible, and fascinating for growers.
AudienceTechnical growers, scouts, students, and educators
ObjectiveBuild confidence through close-up discovery
Call to actionLook closer at biological control
The shirt
Expert uniform + discovery rewardHave technical staff wear the restrained specimen-style shirt at a microscope station. Give a shirt to visitors who complete a short “tiny but mighty” learning trail across three booth displays.
Two small swag ideas
Field-ready learning toolsTiny observations notebook
A pocket notebook with prompts for date, crop, pest, beneficial, and observation. Include a QR code to educational identification resources.
Booth activation
Three simple steps- AttractStream a microscope or macro-camera view to a large screen with the question, “What are you looking at?”
- EngageA specialist explains what the organism is, what it targets, and why correct identification matters.
- ConvertVisitors scan a QR code for the close-up guide and select the pest topics they want to discuss after the show.
Shirt artwork
Current + simple alternate
Follow-up: the close-up guide
Email a compact identification resource tied to the visitor’s chosen topic, plus an invitation to review their scouting observations with a Koppert specialist.
Production note: use verified macro imagery and species labels; do not let stylized artwork substitute for technical identification.