Good bug / bad pest sticker pair
Two die-cut vinyl stickers: a green beneficial character and a red pest silhouette. The backing card explains that natural enemies target specific pests.
Simple marketing plan
Good Bugs. Bad Intentions.
A bold, playful campaign that makes beneficial insects feel memorable while keeping the villain clear: crop pests, not nature.
AudienceProgressive growers and next-generation IPM teams
ObjectiveMake biological control instantly memorable
Call to actionPut good bugs on your side
The shirt
Booth uniform + social prizeDress the full booth crew in the shirt for a unified visual. Offer it as the reward for visitors who post a booth photo or complete the “good bug / target pest” matching challenge, subject to the event’s promotion rules.
Two small swag ideas
Collectible and photo-friendly“Bad Intentions” enamel pin
A small beneficial-insect pin on a card reading “Bad intentions—for pests.” Use limited daily quantities to create a light collectible moment.
Booth activation
Three simple steps- AttractCreate a bold black-and-green “Good Bug Mugshot” photo wall based on the shirt’s attitude.
- EngageAsk visitors to match three beneficials with their target pests using oversized magnetic cards.
- ConvertCapture the visitor’s crop and priority pest, then give the matching sticker and a tailored follow-up promise.
Shirt artwork
Current + simple alternate
Follow-up: “Meet the good bugs.”
Send a short visual guide to the beneficials discussed at the booth, followed by one link to a relevant Koppert US educational resource and a specialist contact.
Production note: keep the tone playful, but avoid implying that every beneficial works for every pest or crop.