Beneficial calling card
A wallet card styled like an old contact card: “Got a pest? We know a guy.” The back has fields for pest, crop, and pressure plus a QR code to a Koppert US consultation page.
Simple marketing plan
Bug Problem? We Know a Guy.
Use wanted-poster humor to turn a grower’s pest problem into an easy conversation about Koppert expertise and the right beneficial organism for the job.
AudienceGreenhouse growers, scouts, and IPM consultants
ObjectiveStart qualified pest conversations
Call to actionBring us your toughest pest
The shirt
Conversation starter + premium giveawayPut booth specialists in the shirt and make the back graphic visible at aisle-facing demo stations. Give shirts to visitors who complete a short pest-and-crop consultation, with one additional shirt awarded each afternoon from scanned leads.
Two small swag ideas
Useful, themed, easy to carryPocket field magnifier
A slim magnifier in a wanted-poster sleeve reading “Find the suspect. Meet the good guy.” It gives scouts something genuinely useful after the show.
Booth activation
Three simple steps- AttractBuild a “Most Wanted Pests” wall with removable aphid, thrips, mealybug, whitefly, and mite cards.
- EngageThe visitor picks a pest; a specialist discusses the crop context and introduces the natural-enemy approach.
- ConvertScan the lead, record the chosen pest, and promise one relevant follow-up resource rather than a generic brochure.
Shirt artwork
Current + simple alternate
Follow-up: “We found your guy.”
Within two business days, send the visitor the relevant educational pest page, their conversation notes, and a clear way to reach a Koppert specialist. Keep any product recommendation subject to crop, pest, geography, and label review.
Production note: verify species artwork, product imagery, QR destination, and all agronomic language before release.